Success Story
Building Commercial and Access Teams for a Rare Disease Expansion
Background
An established global biopharmaceutical company was planning an expansion of its U.S. operations in preparation for the launch of an innovative therapy addressing an unmet need in rare ophthalmology. Facing aggressive launch timelines and the need to scale multiple functions simultaneously, the client engaged Mix to build Commercial, Market Access, and Medical teams.
The client needed support with:
Standing up a new Market Access division to support commercial execution.
Recruiting specialized roles across sales, medical affairs, and corporate functions.
Coordinating a live hiring event to finalize candidates and align hiring leaders under tight time constraints.
Approach
To meet the client’s ambitious hiring goals, Mix implemented a comprehensive, cross-functional recruitment strategy designed for speed, precision, and cultural alignment:
Behavioral Profiling & Assessment
Mix’s in-house team of Industrial/Organizational Psychologists defined behavioral profiles for nine distinct roles and created customized interview guides to ensure consistency and alignment across leadership teams.
Dedicated Project Management
A Mix Project Manager partnered directly with the client’s HR team to oversee progress across multiple business units, hosting weekly updates with individual hiring leaders to track results and adjust recruitment strategy in real time.
Integrated Sourcing & Candidate Experience
Mix leveraged its proprietary life sciences talent network and data-driven sourcing model to identify top candidates rapidly while maintaining a personalized, high-touch candidate experience.
Hiring Event Execution
Mix facilitated a national hiring event where leadership teams finalized selections and aligned on onboarding timelines – ensuring all roles were filled on schedule.
Results
Mix filled 59 roles in total
meeting every deadline and enabling the client to achieve a fully staffed and launch-ready field organization, positioning its rare disease therapy for successful market introduction and long-term commercial success.
Roles filled:
35 Key Account Managers | 9 Field Access Managers | 2 Area Sales Directors | 2 Regional Sales Directors | 2 Market Access Area Directors | 6 Medical Science Liaisons | 1 Medical Director | 1 Medical Information Specialist | 1 Senior Director of HR