Identify Top Sales Talent
Perseverance and resilience – the extent to which one responds positively in the face of challenges – are the only consistent drivers identified in successful salesforces.
That’s why we built SPARQ: a customizable assessment tool built specifically for the life sciences and tailored to your organization’s needs.
resilient teams
Sell More, Stay Longer, Perform Better
Incorporating resilience assessments and development into your sales operations enhances performance, reduces turnover, and cultivates a more robust and adaptable sales force.
Higher Sales Performance
Resilient reps bounce back from rejection and stay focused, driving stronger and more consistent results.
Lower Burnout and Turnover
Resilience helps reps manage stress and pressure, reducing the risk of burnout and attrition.
Faster Growth and Adaptability
Resilient team members respond better to feedback, recover quickly from setbacks, and grow faster in their roles.
Designed by Mix’s team of PhD-level behavioral scientists, SPARQ is the only validated assessment built specifically to evaluate and develop resilience in life sciences sales teams.
SPARQ is already helping to shape the future of sales hiring and development
5k+
Over 5,000 candidates
have been assessed
using SPARQ
91%
91% of hiring managers say
SPARQ insights improved
their hiring decisions
And because SPARQ was built in-house by Mix’s behavioral science team, it’s not only validated and industry-specific—it’s flexible. From customizing candidate reports and interview tools to aligning the experience with your brand, SPARQ can adapt to fit your sales environment.
How SPARQ Works
Backed by behavioral science, built for clarity, and designed to deliver meaningful, actionable outcomes
SPARQ takes just 10-12 minutes to complete and focuses on four Core Areas proven to drive resilience and sales success.
Growth Mindset
"Success and development are a function of my own efforts."
Goal Directedness
"Long-term, purposeful goals drive my behavior and effort."
Overcoming Obstacles
"I plan for hurdles and see obstacles as exciting challenges to overcome."
Meaning and Purpose
"My work matters and provides positive benefit beyond myself."
Applications and use cases for SPARQ
SELECTION REPORTS
Make more resilient hiring decisions
- Used by hiring managers to inform (not dictate) selection decisions
- Include specific insights into overall SPARQ score and feedback on current capability in each Core Area
- Dynamic suggested interview questions and “listen fors” based on scores
Team Reports
Evaluate resilience across your sales organization
- Used by sales management to examine trends across their team
- Compare subsets of participants (e.g., by Region)
- Compare sales forces against relevant benchmarks
- Target team- or group-level insights and developmental initiatives
DEVELOPMENT REPORTS
Cultivate resilience with data-driven resources
- Provided to existing team and newly-hired sales representatives to deliver individualized feedback
- Dynamic, self-guided reflection and planning exercises designed to increase awareness and build resilience, customized to your needs
- Access to personalized developmental resources curated and hosted by Mix
Development Planning & Resilience Resources
SPARQ doesn’t stop at insight—it’s designed to support long-term growth.
For employees who may benefit from strengthening specific resilience behaviors, we offer a dedicated online resource hub filled with expert-curated tools and learning materials. The platform includes:
- Self-directed learning and development to build and maintain resilience
- Curated resources that can be sorted by core area, format (e.g., video, podcast, popular press article), and time commitment
Customized
to Your Needs
Because SPARQ is developed entirely in-house by Mix’s behavioral science team, we have the flexibility to tailor it around your specific needs.
- Measure What Matters Most: We can supplement SPARQ with custom behavioral interview questions or insights that reflect additional competencies critical to your team’s success.
- Brand the Candidate Experience: From logos to language, SPARQ can be visually customized to reflect your organization’s identity—creating a seamless and consistent candidate journey.
- Benchmark to Your Talent: We can calibrate SPARQ scoring using your internal performance data, giving you an even sharper view of what resilience looks like in your top performers.
FEEDBACK ON SPARQ
Related Insights:
Explore More on Resilience
Deepen your understanding of resilience and its impact on sales performance with these insights curated by Mix’s team of behavioral scientists:
Find Your SPARQ
The definitive guide to resilience in sales hiring and development.
Resilience – A Necessary Rx for Success
Explore why resilience is the key ingredient for thriving in a volatile market.
Dosage Increase – Modalities for Developing Resilience
Learn how to effectively cultivate resilience within your organization.
What’s Next?
Ready to build a team that performs under pressure, adapts to challenges, and drives results? Get in touch to learn how we can tailor SPARQ to your organization’s unique needs.
