Success Story
Helping a Global Biopharma Company Bring Their Product to the U.S. Market
Story background
An Australian biopharmaceutical company preparing for its first U.S. product launch sought a strategic commercial entry partner to build their American footprint. Lacking U.S.-based infrastructure – including established human resources, finance, legal, and compliance systems – the organization engaged Mix Talent to fill key roles and design an agile market entry strategy that optimized speed to market while minimizing fixed operational overhead.
The client needed support with:
Maintaining absolute flexibility
Hiring and deploying a frontline field force
Recruiting foundational sales leadership
to shape domestic launch execution & strategy.
Our approach
Mix partnered with the client’s global leadership team to co-design and launch a customized, compliance-ready U.S. commercial organization focused on rapid execution and scalability.
Executive search placement
We identified and secured the client's first foundational U.S. hire – their VP of Sales – to establish a national leadership anchor.
Flexible commercial model (Mix CTO)
To establish a physical U.S. presence without high fixed overhead, we designed and deployed an agile field force through our Contract Talent Organization (Mix CTO).
Interim compliance & operational support
We partnered directly with internal stakeholders to streamline the screening process. Per the client's request to hit a strict April onboarding deadline, we adapted the workflow to compress the timeline and maximize efficiency.
Assessment-driven talent selection
Talent was hired 100% to profile using Mix's proprietary behavioral assessments, ensuring the inaugural team possessed the resilience and core competencies required to drive results in a complex market environment.
The results
The tailored market entry strategy delivered standout early performance that surpassed U.S. launch benchmarks and reshaped the client’s commercial outlook:
Launch-ready commercial footprint
Successfully deployed an initial team of 27 commercial representatives – including 20 prior President’s Club winners – ensuring full territory coverage from day one.
Surpassing industry benchmarks
The inaugural field force delivered 2.4x more prescriptions and 4.6x more net sales per representative compared to the closest peer launches in the U.S. market.
Rapid commercial scaling
Driven by field performance that significantly outpaced other channels, the client confidently utilized Mix's flexible structure to double the size of their U.S. sales force to 54 representatives and 5 regional managers.