Case Study

Franchise Build in the Neurodegenerative Space


Mix Talent was engaged by a biopharmaceutical company to lead an 800 person, multi-functional franchise build for an anticipated product approval and launch.

The client needed support program managing, recruiting, and administering hiring events, onboarding, scheduling interviews and assessments, and developing interview guides for hires, including:

  • Field leadership from Vice President level to Director level across three commercial verticals
  • Field representatives in the areas of sales, account management, and reimbursement
  • Medical Science Liaisons
  • Patient Services

As their first launch in the neurodegenerative market, the client was focused on balancing quality with velocity and creating a differentiated hiring profile in an unprecedented build both in terms of size and scope.


Mix kicked off this project by engaging its in-house Industrial/Organizational Psychologists to write position descriptions and a custom assessment to measure aptitude for key behaviors needed for success in the roles.

Mix’s recruiting team directly (and also in partnership with additional vendors) launched an outbound recruiting campaign leveraging LinkedIn campaigns and referrals to identify candidates. The Mix team was specifically asked to cover difficult-to-fill positions and territories.

Mix triaged multiple FDA delays, as well as mitigated COVID-19, which hit just days before two months of live hiring events were due to begin.

Our Talent Optimization team augmented and streamlined the client’s onboarding process in accordance with COVID-related challenges for 18 months.


800 roles were filled​

Positions were filled in time to allow launch at 100%​

76% of positions filled were non-referrals​

Exceeded client’s diversity hiring goals

Processes put in place were adopted by client for steady-state hiring​

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