Case Study
Building a Best-in-Class Rare Disease Sales Team
Background
A leading biopharmaceutical company engaged Mix to help design, recruit, and optimize its commercial team while preparing to launch a first-of-its-kind treatment for a rare neurological disorder.
The client needed support with:
- Building a high-performing field sales team while navigating the unique hiring challenges in the rare disease space.
- Securing highly specialized talent, including a Head of Sales, with deep experience in rare disease, neurology, and reimbursement.
Approach
To help the client reach their goals, the Mix team:
- Conducted targeted outreach to identify candidates with rare disease, neurology, and market access experience.
- Leveraged our proprietary database, as well as LinkedIn campaigns and referrals, to find qualified active and passive talent.
- Implemented SPARQ behavioral assessments to evaluate candidates’ resilience and perseverance, ensuring they can excel in the demanding rare disease environment.
Results
55 total hires across 4 unique roles:
1 Head of Sales
6 Regional Business Leaders
12 Senior Family Access Managers
36 Areas Business Managers